What is different and special about Dana-Farber/Brigham and Women’s Cancer Center? Several doctors and nurses answer this question in a new advertising campaign. The campaign promotes the specialized care and team approach provided in Boston and at regional care centers in South Weymouth and Milford, Mass.
Behind DF/BWCC patient care is a team that collaborates with one another and accompanies patients through their cancer journey, the ads show.
The campaign consists of three television ads as well as radio and print advertising. The theme of “You have us” carries through all media, encouraging viewers to “Take the first step together” with Dana-Farber/Brigham and Women’s Cancer Center.
The campaign also includes a refreshed DF/BWCC website, as well as online ads that will launch in the fall, and replaces several separate campaigns run in Boston, Milford and South Shore.