What is different and special about Dana-Farber/Brigham and Women’s Cancer Center? Several doctors and nurses answer this question in a new advertising campaign. The campaign promotes the specialized care and team approach provided in Boston and at regional care centers in South Weymouth and Milford, Mass.
Behind DF/BWCC patient care is a team that collaborates with one another and accompanies patients through their cancer journey, the ads show.
The campaign consists of three television ads as well as radio and print advertising. The theme of “You have us” carries through all media, encouraging viewers to “Take the first step together” with Dana-Farber/Brigham and Women’s Cancer Center.
The campaign also includes a refreshed DF/BWCC website, as well as online ads that will launch in the fall, and replaces several separate campaigns run in Boston, Milford and South Shore.
by Eric Schuller
When you think of a cancer patient, you might envision someone frail and thin. But while weight loss can be a side effect, gaining weight during cancer treatment is also quite common. That’s why it’s important to find a healthy balance during treatment. Here are some tips. Read more
By Lori Buswell, RN
I recently returned from a three-month rotation as a nurse fellow at a comprehensive cancer center at Butaro Hospital in Rwanda, a tiny African country known as the “land of a thousand hills.” The hospital, built and operated by the Ministry of Health and Partners In Health, is located in a rural, mountainous area where most residents are farmers. Because most homes do not have running water, people fill up 5-gallon jugs at the local water spigot. Read more
By Eric Schuller
Palliative care is often misunderstood. People may associate it with end-of-life care or “giving up” – especially when facing a serious health challenge like cancer. But palliative care may not be what you think, and you shouldn’t be afraid to ask for it. Here’s a closer look at what palliative care is – and isn’t. Read more
Dana-Farber celebrates cancer survivorship in June with Living Proof, an annual series of events that includes workshops and programs as well as a keynote reception on June 20.
The end of treatment is an important milestone for any cancer patient, but it can also be a time of anxiety. In fact, some new cancer survivors say leaving the routine of regular visits with their health care team can be downright scary. That’s why Dana-Farber and other leading cancer centers offer programs to help survivors transition from active treatment to living well beyond cancer. Read more
By Ian Krop, MD, PhD
Clinical trials are scientific studies in which new treatments – drugs, diagnostic procedures, and other therapies – are tested in people to find out if they are safe and effective. Nearly all cancer drugs in use today were tested in clinical trials. Read more
By Vish Viswanath, PhD
News about advances in cancer research and treatment appears almost daily. The pace at which new findings are reported, coupled with the complexity of the underlying science, can make it difficult to know which studies are truly significant and which are less so. It’s easy to become confused when reports seem to have varying conclusions.
Here are some tips for becoming a savvy consumer of cancer news. Read more
By Kelley Tuthill
Hair loss can be a jarring side effect of chemotherapy. When I was treated for breast cancer, I was nervous about my appearance and decided to wear a wig. At first it was a strange experience, but wearing a wig helped me face the day — and a TV audience. Here are five tips I learned for selecting a wig and wearing it with confidence. Read more
By Caroline Rider
For many families with children, summer is a time for vacations, outings, and fun. However, a summer vacation when your child has cancer can seem out of the question. But sometimes, a summer getaway is just what the doctor ordered. Read more
By Eric Schuller
If you recently learned you have cancer, donating a sample of your cancer tissue to science is probably the last thing on your mind. But it’s a topic that you might discuss with someone on your health care team, because cancer researchers often rely on donated tissue samples to help them better understand what causes cancer and which treatments are most effective. Read more